DO GLITCHES SCARE YOU?

Foreword:  PLEASE MOVE THE DATE… The Book Premiere of my new book, The Brander-In-Chief, is being moved from October 6th to November 12th starting at 3 p.m. at the historic Meyer Theater in downtown Green Bay!

There are a lot of business people out there who simply cannot handle little ‘glitches’ that taint their perfect plan. I am all about execution. Matter of fact, my philosophy is to start it, then figure it out. Opportunities don’t come every day so you need seize them when they present themselves. I’d like to share with you my story of recently starting 9th Street Publishing and the launch of its first product.

I was in a pretty cool situation, you might say. I had a book written and illustrated, I had people in powerful places tell me it’s a great book and I was offered a publishing deal with a publisher out of California. So, why not put it to bed and go with it? Sign the deal and move on. Now, in the words of Paul Harvey, let me tell you the rest of the story.

Prior to being offered the publishing deal, I had two other authors come to me for guidance on publishing their own materials. The first was a life coach who authored her own book and who was looking for help getting it out there. The second, a marriage translator (counselor) who had an amazing system of putting broken marriages back together. What could be nobler than getting this system into the mainstream?

I began to realize that the publisher’s main job was taking written copy and transforming it into a finished book. It’s really the authors that are in charge of marketing their own book. Because we are a marketing firm, why couldn’t we do both? So we decided we CAN do both and we started 9th Street Publishing. This name refers to the street where we first opened our business.

Everything was going great. We found a printer who could act as the fulfillment house and we set a date for book premiere here in Green Bay. This is where the GLITCH came in. Because we have never published a book, the finalizing of the finished artwork took longer than we had realized. It takes four weeks to print the first order and it’s just going out today.

Oh, well, these things happen. Hopefully, this glitch will be seen as stroke of marketing genius rather than a slip-up. The extra attention of switching the premiere date has become the very reason so many people know about it. Well, it’s simply an entrepreneur figuring out how these things come together. That’s all.

Joe Kiedinger

ACTION PLAN: Learn to create a better balance between what you want to have happen and how things really happen. Get started by taking advantage of a 30% pre-release book discount by going to The Brander-In-Chief website.