HEY OLD MAN, YOU ROCK!

 

When you look up the word ‘elderly’ you will find definitions that read something like: older in age, an elder of a society. Most people seem to consider 65 the marker of elderliness. This assumption is based on pension and retirement benefits mostly. I don’t know about you, but I don’t like the word. Many of you may agree. The word ‘elderly,’ to me, does not describe the amazing accomplishments I see in the older generations.

I bring this up because an older gentleman recently reached out to me to see if Prophit Marketing would be a good fit in helping his nonprofit organization. I was amazed at the passion this gentleman displayed as he talked about the cause and mission of the organization. As he handed me literature, his hand was shaky but his spirit and voice were strong. I started thinking, will I be this passionate when I’m his age?

Did you know that Colonel Sanders was in his mid 60’s when he became a multi-millionaire with his chicken recipe and restaurant chain? People like him are called seniorpreneurs and today I see most going into consulting and public speaking. Fantastic! Sharing their amazing wisdom and world experience with those who can learn and grow from their knowledge.

Often, the world ‘elderly’ conjures up a picture of a little old man and woman rocking in their rocking chairs and watching the world go by. For some reason, I don’t think the Baby Boomer generation is going to participate in the whole ‘elderly’ thing. I think we should either change the name or redefine it. What do you think?

Joe Kiedinger

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