Coaching Your Way to Success

Football is a great sport. Even if you don’t know all the ins and outs of the sport, I think we can all understand the metaphor of being a coach. Since I’m in a national football town, football is the backdrop of this metaphor! Think of the head coach as the Brander-In-Chief. It’s their job to focus on strategy by understanding the talent they are working with and creating a “game plan” around those players and coaches.

 

The assistant coaches: quarterback coach, running back coach, receiver coach, etc, act as the managers of a business in specific areas. It would be logical to say that quarterback coaches are not better quarterbacks/athletes than the players they are coaching… right?

 

The same goes with your business. The BIC’s (Brander-In-Chief) job is not to be the best at the specific areas of their business; it’s to find the right talent and synergies for pulling together a profitable strategy. This is fact! BICs are the most profitable business leaders who figure out how to assemble tremendous teams to carry out the plays to perfection. Notice I said, “figure out”. The BIC rarely knows who and how to carry it out; they simply are humble and patient and look for opportunities.

 

If you’re busy throwing the ball instead of calling the plays, then you are a Brander Technician. Brander-In-Chief philosophy is based on other successful companies built by successful leaders who coach the game, not play the game. Get out of the game and be the COACH!

 

Speaking of football, we need your help. We need more guinea pigs for a new concept we’re trying to flush out. Please see the ACTION PLAN below from a request from Bill, our Laboratory Scientist who’s working on a new idea. He is conducting a focus group of people who like football and would like to better understand the game. See below!

 

And remember to be the coach!

 

Joe Kiedinger

ACTION PLAN:  Sign up for a 60 minute, WebEx-based focus group on learning football strategy. The first session is planned for Friday, March 27^th from 2:30 – 3:30 PM and Tuesday, March 31^st from 6:30 – 7:30 PM.  Contact bill@billzeinert.com to participate.