Tweets and Posts and Blogs, Oh My!
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Remember the Wizard of Oz? Dorothy and the gang had to head into the enchanted forest. They were holding each other close, frightened about the unexpected. I think a lot of you feel the same way when it comes to social networking. It’s not worth fighting–you’re going to lose if you ignore the power of social networking. Scott Grall, our resident expert in this area illustrates this point beautifully below:
I remember, when I was young, my grandpa would stop by with a thermos of coffee and some doughnuts. He would end up talking to my mom for hours about the gossip of the town. They would even talk about how they were treated at the local grocery store or my grandpa would talk coffee shop. Eventually, after a week or two, that word would spread throughout the family, then eventually to friends.
Times have changed, that’s for sure. Now, when I have a positive experience, negative experience or any type of experience at all, I immediately go to Twitter on my Blackberry and Tweet about my experience. Instantly, word about a particular business or subject reached thousands of people, just from a few comments I posted.
In today’s business climate, it is imperative you know what your customers are saying about your business – good or bad. It is equally important in how your business reacts and interacts with customers in the social network universe.
This is why we now have an On-Line Marketing Department, where we create websites, develop on-line marketing strategies, create and monitor social network platforms and help train media groups to utilize and monetize websites.
It’s a big, fast-moving social networking world out there, and if you need help or simply answers to your questions, e-mail me. So bottom line, the world is changing at a rapid pace and the corner coffee shop has grown to a global one!
Scott Grall
ACTION PLAN: Start simple with just setting up a Facebook or Twitter account. Pick one or two platforms and experiment a bit!
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