Are You Self-Sabotaging Yourself? When is Big, Big Enough?

Update: Please contact Meredith at meredithb@prophitmarketing.com to register for my free Road Show being held July 16 in De Pere.

Sometimes people mistake “big” with “great”. I’m beginning to realize that a company can be small and great and big and bad. I was reading The Lorax by Dr. Seuss. In this children’s tale the Lorax “protects the trees which are being cut down as quick as you please”.

The main character is only focused on “biggering” his loads and “biggering” his business until all the trees are cut down. Now this story is mostly about conservation and greed. So is Jim Collins’ newest book, How The Mighty Fall. People can lose site of the focus that grew them to be successful. Pretty soon some leaders believe they can branch out to other industries and make any business a success. They learn how wrong they are and they realize once they fall where their true talents and greatness reside.

“Whether you prevail or fail, endure or die, depends more on what you do to yourself than on what the world does to you” -Jim Collins

Jim writes about the five stages of decline:

1.    Ego (Hubris) Born of Success
2.    Undisciplined Pursuit of More
3.    Denial of Risk or Peril
4.    Grasping for Salvation
5.    Capitulation to Irrelevance or Death

Pretty inspiring, huh? Stages 2 and 3 are crucial. You must plan and strategize for success. The Midas Touch theory is just that. Stick to what you’re good at, plan your growth, and be open-minded to the risks.

I’ve heard it said that true entrepreneurs are NOT risk takers they are risk minimizers. You can plan a trip to New Mexico or you can just hop in your car and go. Who will have the safest journey? Minimize Risk, Maximize Profit!

Joe Kiedinger

ACTION PLAN: FYI: I’m holding a free roadshow July 16th in De Pere. Contact Meredith at meredithb@prophitmarketing.com for details. I’ll help you make a plan for success in looking at marketing in a new way.