Thinking from the Inside Out!

Wow, it is very difficult to market from the inside out. Being a marketing firm, our job is to look at a client from a customer’s point of view and present the uniqueness and magic of that business so the prospect understands it and engages. This is so much easier than creating marketing materials and messages for our own company. A quote from early in my career sums it up well, “It’s hard to read your label from inside the bottle.” This is why it’s hard for businesses to create their own marketing materials.

However, our most recently invented and founded enterprise, the About Me Card program, is quite a different matter. Even though this is an internal brand, because it is a physical product with attributes it is much easier for us to market than our own marketing company, Prophit Marketing.

We recently moved into our fourth location: A beautiful building on North Broadway in downtown Green Bay located in a vibrant business area that is rich in history with many renovated structures. With this opportunity, we have a chance to make tweaks to our image and how we present ourselves. It is very difficult. We are figuring it out, but marketing yourself is a very challenging undertaking. The main reason is you tend to take for granted what you’re good at because you live it every day. What is mundane and normal for you could be the difference maker to an outside prospect. This is why marketing is such a struggle for most businesses with internal marketing departments. Bring people in to evaluate your brand and message. It will really shed light on how to communicate your brand.

When you work with internal marketers, you really need to learn how to look from the inside out. Out to what your customer sees. The only way to do that is to seek outside short-term counseling. I’m not talking about so-called “experts.” I’m talking about a group of people who you feel will give you honest feedback.

Before I leave, for my friends on the west side of the state please mark down June 24th. Viterbo University along with Festival Foods is bringing The About Me Card roadshow to your area. Learn about the most powerful Servant Leadership tool ever created! Click here for details!

JOE

ACTION PLAN: Reach higher by reaching out to others for perspectives on your business!